One of the best ways to create awareness regarding a product or driving traffic to e-commerce sites is with the help of social media sites. Unlike the other social media sites, Instagram seems to have the most popularity among the youth. Facebook and Twitter are recognized as the older social media sites as compared to Instagram which has a different style of communication; one that is more visual with the help of text using hash tags. Data shows that the rate of engagement on Instagram is higher than other social media apps. Thus evaluating advertisement on Instagram is necessary. Moreover, businesses should put up as many posts as possible. Popping up on a user’s newsfeed is vital so that they can see the posts and grab their attention.
Hashtags are a key factor while using Instagram, thus entrepreneurs should never be afraid to use as many as they would want to put on the post. According to a study, posts that have around 11 hashtags have around 80% interaction among the users as compared to 31% interaction on posts with only 4 hashtags. It is best not to post anything interesting or any kind of useful content in the description as it would be corralling the users who may be searching the product being sold.
Even though there is no included solution on Instagram that is available to all users, it still allows the conversion of Instagram users into customers within the platform. There are several other applications that allow companies to sell through Instagram. Yotpos shoppable Instagram is an example of creating an Instagram version of the firms account so that their followers can easily find the required product.
Instagram should be used as a source of user generated content among several different platforms especially on the firm’s website. These platforms and the firm’s website should include a display of pictures of the different products which will help with the enhancement of the customers’ confidence level regarding the company as a new user. The first visual that the customer receives is vital as it will determine whether or not they like the product that they want to purchase.
Instagram posts and pictures can be shared directly to Facebook and Twitter. Moreover, the pictures can also be shared as fresh content on the firm’s website. A company can use different ways to get followers, they can even buy fake ones but those will not help to buy the products. An account can gain more exposure if its engagement is done well and if proper hashtags are used on them.
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